A convenience sample of 60 customers were approached in a community pharmacy (60% male, 62% White, 38% of minority ethnic origin aged 18–65), to complete a face-to-face questionnaire. Participants were asked to select mutually exclusive responses reflecting their initial reaction to a fictitious pilot version of a vignette in which Dr Wilson does not prescribe

an antibiotic for David, an adult patient who had a cold and sore throat for the last five days. She recommended that he should visit a pharmacy for minor ailment advice. Participants were invited to provide an ‘open-text’ explanation CHIR-99021 molecular weight why antibiotics were not prescribed. The method was developed by a pharmacy student (MA) and pre-piloted with academic staff at a school of pharmacy and two general medical practitioners. The AZD2014 price question stem and response options

(to Dr Wilson’s decision) are shown in Table 1 and data were analysed using SPSS, Version 20. Ethical approval was granted by a Faculty Research Ethics Committee. Sixteen (27%) respondents disagreed with Dr Wilson’s decision and 5 of these thought Dr Wilson had incorrectly assumed antibiotics would not work (Table 1). Although 44 (73%) agreed with Dr Wilson’s decision, over a quarter (12) of this group felt frustrated with the outcome. The vignette may provide a basis for identifying lay misconceptions of reasons for restricting antibiotic prescribing such as – “[to] prevent the body becoming immune to it” and “if you keep taking the same medication it becomes ineffective” and – “…you should give it a rest and get the old bacteria out of the system”. These findings show that there is potential for the pilot vignette to identify an initial (emotional) response to a doctor’s decision not to prescribe antibiotics and to gauge opinion regarding the rationale to refuse

antibiotics. This method requires further testing in order to establish its validity and should be repeated in a larger representative sample of adults in order to establish whether these trends are generalizable. 1. Hoffman D, Botha J and Kleinschmidt I (2003). An assessment of factors influencing the prescribing of antibiotics in acute respiratory illness: a questionnaire study. SA Fam Pract; 45(6) 22–24. K. Kumalo, A. Gomes, G. Calabrese, R. Kayyali, S. Nabhani Kingston University, Non-specific serine/threonine protein kinase London, UK The aim of this study was to seek the perception of the public in relation to the safety and use of e-cigarettes. E-cigarettes were perceived to be ‘very safe’ mainly by smokers (96%) and ‘very unsafe’ by non-smokers (62.5%). Thirty-eight per cent of the population were e-cigarettes users; with ‘alternative to smoking’ (21%), ‘can use them indoors’(19%), ‘help quit smoking’ (14%) being the most popular reasons for using e-cigarettes. There is limited amount of information available to the public. E-cigarettes are perceived to possess a reduced risk; however this depends on the smoking status.